Gamefam and Borussia Dortmund Team Up in FIFA Super Soccer on Roblox

Gamefam has partnered with Borussia Dortmund to launch a limited-time event in FIFA Super Soccer on Roblox, starting May 8th. Players can choose Borussia Dortmund as a playable club, complete themed quests, and earn exclusive in-game rewards. The event features Emma the Bee, the club's mascot, who guides players through challenges focused on scoring goals and winning matches. This collaboration is part of Borussia Dortmund's strategy to engage Gen Z and Gen Alpha audiences, following Gamefam's recent tie-in with US Soccer. With Roblox attracting 132 million daily active users and FIFA Super Soccer amassing over 1.1 billion visits, the partnership aims to connect football fandom with immersive gameplay experiences.