Mistplay Unveils Audience Network to Boost Rewarded Advertising

The Audience Network will officially reveal itself at the MAU Vegas 2026 event, scheduled for May 19th to 21st. This platform cleverly integrates Mistplay's existing inventory with the newly acquired assets, giving gaming advertisers a golden opportunity to tap into active users across a diverse range of apps, including finance, shopping, fuel, convenience, and restaurants in North America, Europe, and Asia.

CEO Tricia Han emphasized the long-term vision behind this initiative, stating, "We've spent the last decade building Mistplay with a clear intention: to create a rewarded ecosystem that works for everyone." This isn’t just a fly-by-night strategy; it’s a well-thought-out approach drawn from years of insights from advertisers and partners. "Bringing these all together allows us to deliver stronger outcomes across the platform," she added.

Aaron Thandi, the chief commercial officer, echoed this sentiment, clarifying that the acquisitions were not mere transactions but part of a long-term strategy. "This wasn't two deals. It was two pieces of a strategy we've been building toward for years. Each step has been focused on expanding what rewarded advertising can do," he said. With the Audience Network, Mistplay aims to create a unified system that simplifies advertiser access while enhancing engagement, retention, and lifetime value.